Social Media Lead

Marketing and Communications
Full time
Jun 15, 2021

Job description

Opening Date: May 26, 2021

Closing Date: June 15, 2021

Reporting to: Director, Marketing & Communications

Position: Full-time, 1 year contract

Start Date: ASAP

Location: Toronto, temporarily work from home due to COVID-19



Friends of Simon Wiesenthal Center for Holocaust Studies (FSWC) is a non-profit human rights organization committed to countering racism and antisemitism and to promoting the principles of tolerance, social justice and Canadian democratic values through advocacy and education.


FSWC seeks an experienced and motivated individual to lead our Social Media efforts. The Social Media Lead will be responsible for creating content, managing day to day posts, and optimizing social media activity. In consultation with the Marketing & Communications Director, you will implement strategies and tactics to increase brand awareness, improve marketing efforts and increase fundraising.


  • Participate in the planning, development, and implementation of social media strategy
  • Produce innovative and creative social media content across all social platforms
  • Measure the success of every social media campaign using appropriate analytics
  • Work collaboratively across the organization to ensure social media needs are being met
  • Maintain unified and authentic brand voice across all social media channels
  • Creating inspiring and captivating 30 second videos for social channels
  • Using short animations for social stories
  • Use social media marketing tools
  • Stay up to date with latest social media trends, channels, and practices
  • Perform other related duties as required or assigned to support the overall goals of the organization


  • +3 years of experience in social media work with a similar cause-led organization
  • Graphic design and video creation skills an asset
  • A proven track record in the implementation and execution of successful social media strategy and story telling
  • Strong writer and storyteller
  • Excellent knowledge of Facebook, Twitter, LinkedIn, Instagram, Google+
  • Thorough understanding of social media best practices and key performance indicators
  • Skills in graphic design and experience in using design programs
  • Excellent attention to detail, excellent organizational skills, and ability to manage multiple, competing priorities simultaneously
  • Proven ability to work creatively and analytically in a problem-solving environment demonstrating teamwork, innovation and excellence
  • Self-motivated and decisive with the ability to adapt to change and competing demands


  • Inclusive and supportive team environment
  • A competitive base salary
  • Full benefits package including health, dental and HSA

Applicants should send a cover letter and resumé to Taali Lester at by June 15, 2021. Please reference “Social Media Lead” in the subject line. We would like to thank all applicants for applying for this position, however you will only be contacted if your candidacy is being considered. 

FSWC welcomes applications from all qualified individuals. We encourage applications from individuals within the employment equity categories. FSWC is committed to equity and diversity, and to a positive, supportive working environment. Please let us know should you require accommodation during any part of this recruitment process.

Apply now